GEOFence Marketing Service
San Antonio
How Does San Antonio GEO Fencing Work?
Geofencing is a marketing tool that targets people who enter a predetermined area, or who have visited a geofenced location recently. For example, you can geofence a competitor’s store and serve ads to people who visit that store. At the same time, you can geofence a trade show or convention center and serve ads to people who attend that event.
How to Start GEOfencing?
A geofence is a virtual perimeter drawn around actual physical locations. It can be your very own business establishment, the address of your competition, or an area with the highest concentration of your target audience. Once you mark a location with a geofence, it becomes your target zone. Your marketing and advertising strategies will revolve around this target zone and the people entering it.
Once your geofence is up, the next step is devising the geofencing marketing plan. It leverages the locational data from GPS, Wi-Fi, GPRS, RFID, and likewise. In simple words, when a person enters the target zone, the geofencing platform gathers the data from mobile devices.
The data is a gold mine of insight into consumer behavior and intent, using which you can create personalized ads to target a potential customer. Once you have gathered the data, you can send 3-5 ads and notifications to the person for the next 30 days. Geofencing marketing is a very calculated and result-driven process. It guarantees;
- Quality lead generation
- An increase in online and offline traffic
- A significant sales boost
Additionally, geofencing improves the brand awareness, enhances customer engagement, and allows you to reach out to new customers.
Start Geofence Marketing
JCE SEO understands that as a business owner, you’re always looking for innovative ways to reach more customers and increase your profit margin.
Geofence marketing is a powerful way to reach your target audience. It allows you to promote your business through display ads, videos, etc., to people who enter a geofenced location. Therefore, you can track and target audiences depending on their behavior, location, and potential to be your customer.
After all, you want to make sure your business appears before your potential customers. Your prospect has a high probability to respond to an ad that caters to their needs.
Get Started with a Geofencing campaign today.
Contact us for more information about Geofencing and how it works!
Call JCE SEO today at (210) 570-8874 to get started.
